In today's competitive landscape, building relationships with general dentists is crucial for your practice's success—and neglecting to do so can result in missed opportunities, symbolized by the very real risk of "The Empty Chair." The Referral Bridge has created a unique way to make YOUR “Empty Chair” disappear.

The Referral Bridge has created an innovative program designed to connect you with every general dentist in town and capture their attention. This strategy taps into a powerful social dynamic: when someone offers us something of value first, we often feel a strong urge to reciprocate. The more generous the initial gift, the greater our sense of obligation to return an equivalent value—making this approach highly effective in building meaningful professional relationships.

How The Referral Bridge helps to build your referral practice:

To maximize the value of your outreach to general practitioners, you should make your communication efforts substantial. Let’s turn the usual approach upside down: Instead of highlighting your specialty when connecting with GPs—which is common among dental specialists—you will take a different approach. You will reach out to all your GPs monthly to share valuable general practice building tips, helping grow their practices while fostering stronger professional relationships.

• In Month One, you'll have the opportunity to share a revolutionary CLINICAL tip—a groundbreaking anesthetic technique that instantly numbs any tooth, including mandibular molars, without the need for special tools or supplies. Imagine being able to set down your syringe and immediately pick up your drill, streamlining your procedure like never before. This innovative technique is just beginning to surface in the dental field, yet 98% of dentists remain unaware of it for years. YOUR dentists will be among the first to know—next month, straight from YOU.

• In Month Two, you might provide an ADMINISTRATIVE help through a unique spreadsheet you will send them that quickly helps them understand the true cost of a PPO that comes across their desk, so they can decide whether to sign up or discard it. They can also use it to review their current PPOs and determine if they still make sense. And they'll thank YOU for this helpful spreadsheet.

• In Month Three, you have an exceptional opportunity to deliver real, measurable value by sharing a PRACTICE BUILDING picture sheet specifically designed to drive results. This isn’t just another handout—it’s a visually engaging, patient-friendly guide that clearly explains why fluoride treatment is vital for most adults, especially as they experience gum recession. What makes this tool even more powerful is the included guidance for hygienists, empowering them to confidently discuss fluoride with patients in a way that overcomes the typical insurance objections. The result? More patients say “yes,” leading to increased acceptance rates—often dramatically. Imagine the impact: with almost no additional effort, your GPs could see an extra $3,000 to $8,000 in monthly revenue, simply by implementing this one strategy (depending on the number of hygiene days scheduled each week). You’re not just giving GPs a helpful resource; you’re handing them a proven system to boost their income and improve patient outcomes. When you provide solutions that directly put money in their pockets and support their practice’s growth, you instantly elevate your value in their eyes. Your outreach becomes more than a newsletter—it becomes the reason they look forward to hearing from you every month. With this powerful tool, you aren’t just sharing information; you’re giving every one of your GPs the means to reward themselves—and they’ll remember exactly who helped make it possible.

Each month's letter is different, but each letter applies to their GP practice. NOW you have their attention! NOW you are making a true impact on THEM and THEIR day-to-day practice. Every month, your name crosses their desk with practice helps just like these.

Every letter you send is uniquely crafted to address the real-world needs of general dentists, making your outreach genuinely meaningful. This isn’t just routine communication—it’s powerful, practice-changing support delivered directly to their mailbox every month. Imagine the impact: your name becomes synonymous with value, innovation, and genuine partnership in their day-to-day practice. While other specialists might settle for an occasional lunch and a pitch about their specialty, you’re consistently investing in the success of your GPs, offering tangible solutions that help them thrive.

Have you ever encountered another specialist who goes out of their way to empower GPs month after month? The answer is almost certainly no. You are breaking the mold and setting a new standard. By proactively providing tools, insights, and resources that make a visible difference in their practices, you instantly stand out from the competition. As your reputation for generosity and practical support grows, so does the buzz about your commitment—soon, you’ll be the first name GPs think of for both professional advice and patient referrals. Your name will be the buzz all the dentists in town are talking about. This goodwill doesn’t just build relationships; it supercharges your referral growth, turning appreciative GPs into enthusiastic advocates for your practice. Your referral pipeline won’t just grow—it will surge as GPs reach out to thank you and send patient after patient your way!

What WE do:

So, where do these letters come from every month? That is our job! After you tell us the zip codes you'd like to target, we find the names and addresses of all the GP dentists in those zip codes. You then choose which dentists to send letters to, based on how many you'd like to send each month. Most of our clients send out 350 to 450 letters per month. These dentists are now YOURS. No other client of The Referral Bridge will be able to target your zip codes once you sign up and send in your completed application.

We listen to continuing education lectures from national or regional general dental conferences, including the American Dental Association, the Greater New York Dental Meeting, the semiannual California Dental Association meetings, and other major gatherings. We gather the most innovative ideas we encounter and distill them into concise letters that read as if written by you. To be clear, you do not claim these ideas as your own. Instead, you share the insights and innovations with your colleagues. Your letters clearly acknowledge the original source of these ideas when appropriate. However, your letters do NOT present you as an expert. You openly acknowledge you are “standing on the shoulders of giants,” and you are simply sharing ideas to help your general practice dentist colleagues in town. This prevents the awkward situation of your dentists reaching out to YOU for clarification or additional information that you may not be familiar with.

After we write our “letter of the month,” we send you a proof for approval. Once you approve, we merge the letter with the names and addresses of all your dentists. We then send you a link to download a PDF copy of all your personalized letters. Additionally, we provide address labels for you to print for each dentist as well as a “teaser” sticker to place on the outside of each envelope to help ensure they get opened. Whew!

What YOU do:

Your job is easy! All your staff does is print out the letters, place them in envelopes, stick the printed labels on, and drop them in the mailbox…along with a few of your referral slips, of course!
DONE!

Now, the reward appears as you see gratitude and thanks from the GPs in your community begin to turn into referrals of appropriate patients BACK to your office!

The Referral Bridge helps you quickly establish new GP relationships and strengthen existing ones. We provide you with valuable tools to share each month with all your GPs to help grow their practices. Your name quickly becomes a topic of conversation when GPs gather. Your GPs now see you as a friend and supporter of THEIR practices and are quick to thank you with referrals. With The Referral Bridge, you help them grow their practices—and yours—simultaneously!

The Empty Chair becomes a thing of the past as your appointment book fills up quickly. Grateful GPs—some of whom you haven’t even met—express their thanks and now see you as their new “Go To” specialist.

POOR marketing costs much more than good marketing

• How many dentists are NOT REFERRING TO YOU because your current marketing just doesn’t “set you apart?” You are likely aware that every other specialist in town is reaching out to the same GPs just like you are now. What are you doing to set yourself apart?

• The best referrers are the result of a “relationship.” GPs sometimes refer patients to specialists across the city or even to a nearby town because of the confidence inspired by a well-formed and well-maintained relationship. We help build that kind of relationship for you with ALL the dentists in town!

• Weak or non-existent referral relationships are ALREADY costing you a great deal! The Referral Bridge has a unique way of building and cementing a relationship with local dentists by providing YOU with tools that help build THEIR practices every month. Your generosity and help for them do NOT go unrecognized, and they respond in kind!

• The Lost Opportunity Cost of poor or inconsistent marketing is already costing you a tremendous amount of money. It’s an invisible cost that is robbing you and generating The Empty Chair that you may know too well.

What is the value of a marketing program like this in your practice?

In a word, ENORMOUS!
In just a few short months, The Empty Chair disappears as your referral numbers grow. Most dental specialists talk about their specialty when meeting or writing to GPs—it’s what they know. The Referral Bridge allows you the rewards of doing the exact OPPOSITE:

• One month you might share a CLINICAL tip about a new, game-changing anesthetic technique that gets any tooth numb instantly, including mandibular molars…without any special tools or supplies. You can literally set down the syringe and pick up your drill. This technique is just starting to emerge on the dental landscape but 98% of the dentists have never heard of it. But YOUR GPs can find out about it next month—from YOU.

• The next month you might share an ADMINISTRATIVE help in the form of a special spreadsheet we provide that will help them quickly see what that PPO that came across their desk will truly be costing them and if they should sign up or toss it in the trash. They can also use it to look closely at their current PPOs and see if they all still make sense. And they will be thanking YOU for this spreadsheet.

• The following month you might share a PRACTICE BUILDING picture sheet that explains—in patient-friendly pictures and language—why fluoride treatment is important for most adults, especially as gums begin to receed. The GPs’ hygienists can share this with their hygiene patients to encourage fluoride treatment even when it is not a covered insurance benefit and add an extra $4,500 to $8,500 (depending on the number of hygiene days/week) to their bottom line every month with no effort at all. You just enabled all your GPs a chance to give themselves a raise.

Each month is different, but each newsletter applies to their GP practice.
Now you are making a true impact on THEM and THEIR day-to-day practice. Every month, your name crosses their desk with practice helps just like these. Have you ever heard of another specialist that reaches out to help GPs like this? No! Instead, specialists are well-known for taking GPs to lunch once every year or two to promote their own specialty practice. YOU will be doing the opposite: providing something each month to help promote the GP’s practice!

And the good news is we craft ALL of these materials, personalized for your GP dentists and ready for you to sign and send out, starting at around $300 a month. The GPs know nothing about us…instead, it appears these materials are all coming from YOUR office, with your signature and a local postmark.

Sound intriguing?

How it works…

Here is the simple 3-step program that outlines how easily The Referral Bridge works for your office:

1. SELECT YOUR DENTISTS
   After you join the program, you tell us the zip codes you want to market to. If the zip codes are still available (please hurry!), we will get the names and addresses of all the GPs for you. You merely select the dentists that you want to market to from the list we provide. You can choose as many or as few dentists as you would like to reach out to.

2. PROOF AND APPROVE
   You proofread and approve the draft of the personalized newsletter we send you each month. If you want to make changes, please do so! This makes you an integral part of the process.

3. PRESS “PRINT”
   After your final approval, we will send you a link to download all the newsletters and mailing labels, now personalized and addressed, for each GP you selected. Print the newsletters, seal them in envelopes, slap on the mailing labels, and drop them in the mail.
   DONE!!

OK. I’m convinced. How much does this cost?

THAT’S THE BEST PART!
An amazing program like this is still MORE than affordable! Unfortunately, only one specialist can sign up in any one area—the specialist providing this service needs to be seen as “unique” to the GPs. Assuming your area is available, the pricing for the program is:

Program sign-up (to join and reserve your zip codes) . . . . $95 (one-time charge)
Dentist names/addresses, reserve your zip codes . . . . . . . . $245 (one-time charge)

Newsletters to 50 dentists each month . . . . . . . . . . $299 ($5.98 per letter)
Newsletters to 100 dentists each month . . . . . . . . . . $349 ($3.49 per letter)
Newsletters to 200 dentists each month . . . . . . . . . . $399 ($1.99 per letter)
Newsletters to 300 dentists each month . . . . . . . . . . $449 ($1.50 per letter)
Newsletters to 400 dentists each month . . . . . . . . . . $499 ($1.25 per letter)
Newsletters to 500 dentists each month . . . . . . . . . . $549 ($1.09 per letter)

So now what?

You’ve seen how easy the program works. You now know the cost for the program is extremely affordable, especially when you remember the VERY high costs of Lost Opportunity Costs. Join The Referral Bridge, and you can slay The Empty Chair for good! Stop wasting your marketing dollars and instead build a SUCCESSFUL marketing program you will be proud of!

Join today! (while your zip codes are still available!)